Articles tagged with 'information scent'


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affiliate marketing

John Battelle
 

faceted search

Marcel van M.
 

search

Peter Morville
 

user research

Jared Spool
 
14 Jul 2008 13:00 | by: Remmert Braat

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Why is it that site search is implemented in such a poor way on many sites out there? To prove my point I will take you through the following example about David:

David has just moved to Rotterdam. His new house has been renovated and David is left with a truckload of rubble and garbage that he wants to dump at the closest disposal site. He's heard that there are self-service disposal sites in the area. All David needs to do is figure out which site is closest and what its opening hours are. So David sets out to gather all the information he needs to achieve his goal. He visits the Rotterdam city website but thinks the menu is too cumbersome and can't find what he needs, so finally decides to try search.

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